Do you feel the natural desire to work around automotives? Have you ever felt the stirring in your heart to get down and dirty with a cranky automobile, all in the bid to repair it. You might just have a calling to be a professional automobile technician. There are schools for you these days, called automobile schools, where you can effectively train to be an automobile technician. It is probably a good thing that in the last ten years, there has been a big explosion in the number of automobile schools out there, each of them coming with their own brand of specialization. I know you might be thinking engines and repairs, but I assure, the automobile field is more diversified that that. If you have taken note you will find out that the automobile industry is reaching a peak period, and you will be doing yourself a favor if you decide to specialize in this field.There are a lot of choices to make in the automobile fields. There are now many career programs like in the area of the fuel and ignition systems, the repair of engines and even the plain study of their working properties, the principles of power trains, electronics and various diagnostic equipment, transmissions, auto electronic fundamentals and many others. The list goes on. Amongst the list of programs you could sign up for in the automotive field, you could sign up for automotive technical drawing, collision repair and refinishing, diesel and industrial technician training and CAD technology. This is still but a few of the available programs.Depending on the particular course you finally choose, on completion of your course, you will be awarded diplomas, or alternatively, degree certificates. If you look around, you will find that almost all the automotive training schools will boast of having the best in terms of instructors and teachers or trainers. Of course, the cost of going to these schools is a bit on the high side, but this can be ameliorated by making use of the financial aids 0 grants, scholarships – that will no doubt available for you in the schools.There are of course different programs to suit your needs. We have the full time programs and the part time programs for those who have to work while they are taking the courses. There are also online classes which is also beneficial for a student who won’t find the classroom situation convenient due to work or for a student who simply wants to learn from the comfort of the home. There are a lot of online courses in a variety of fields. Some of these fields are: automotive and diesel technology, auto body repair technology, career development training, fuel, and emissions control systems, and ignition systems and functions.However, before you sign up with an automotive school, make sure you have the school properly checked out, and that the school you have selected is accredited. Make surer that the schools you are attending is updated in the trends in the auto world, because you can see for yourself that cars are becoming more diverse day by day.
Many automobile lovers have the desire to repair their car’s themselves to save time and money. They are aware that automotive repair manuals make life much simpler for them. The manuals have diagrams that make repairing their automobile much easier. Some people turn to their local public library to find an automotive repair manual to fit their repair needs. Another direction is an electronic automotive repair manual. This is where the manuals are produced on electronic disc.These manuals are basically what is called Do it Yourself instructions. The manuals will help you to diagnose or repair a problem to your automobile. When it comes time for your vehicle to be repaired it is normally done by a trained mechanic. With the manual you can do the repairs yourself which may save you tons of money.When it comes to today’s vehicles it is almost imperative that you have some form of training or knowledge in order to trouble shoot certain issues with your vehicle. The difficulty of a repair job varies and that is where an automotive repair manual comes in handy. You need to become familiar with the systems of your vehicle. This is where a quality repair manual comes in handy.The automotive repair manuals that you can purchase come in the form of a book or you can purchase electronic versions of the manuals. The manuals provide the person who has a desire to repair their own vehicle information on the maintenance, repair and service of their automobile. The step by step instructions give you the ability to repair your vehicle as if an expert. The colorful illustrations will give you the mindset of a professional. The manuals are convenient and will save you much time, energy and money.With the assistance of a manual you are sure to repair the vehicle right the very first time. If you look hard enough you can find the manual for your exact vehicle and learn exactly the right way to perform each repair without accidentally damaging any part of your vehicle or installing anything incorrectly.To get the job done in an efficient and timely manner you will need to make sure that you have the correct tools for the job. This information and any other needed information will be supplied in the automotive repair manual. When you are in the need of an automotive repair manual you need to choose the one that provides all of the needed information that you can understand with ease.Repairing your own vehicle protects you from unnecessary or inflated repair bills. The decision that you have made to repair your own vehicle is an important one. While it can certainly be difficult to get the hang of, many people find the rewards outweigh the downsides. In addition to the cost savings, many people feel safe in knowing that they can service their own car and also a sense of accomplishment once the job is complete. However, if you feel that a job is too complicated, you may still be better consulting an expert.
Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today’s Internet has provided them with the media and the methods to do it. Budget conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More accurately, they are following their customers onto the World Wide Web and hoping that their past and pending customers will find them there.The days of hard sell retail messages in conventional media like radio, T.V. and newspaper as well as dealer-centric banner ads and websites promoting daily dealer specials are numbered. Today’s car shoppers have been empowered by the search engines to filter out dealer messages in favor of information on exactly the new or pre-owned vehicle they are searching for. In addition, Social networking communities of online friends have rallied their support and opinions to help car shoppers decide what they should buy and from which dealership they should buy it from. After all, what are friends for!The consumers’ new found source of information on the Internet to assist them in their car shopping process hasn’t replaced the need for automotive advertising agencies in the retail auto industry, but it certainly has changed their role in it and the methods that they must use to earn their agency fees. The first adjustment that an automotive advertising agency must make in their business model is to recognize that the internal profits that they used to realize in their radio, T.V. and print production departments can no longer be supported by their auto dealer clients. Reduced sales volume and profit margins on the auto dealers’ side of the table demand a better R.O.I. for every dollar and while these departments are still required to produce digital marketing material for online campaigns the production costs must be a fraction of previous pricing to remain competitive with the newly developing online resources that an auto dealer has access to.The agency must still provide creative that is relevant to the market and they must define the target audience that would be most receptive to it, but once again the World Wide Web has changed the rules and automotive advertising agencies must learn what they are and follow them. Top of the mind awareness is still job one for automotive advertising agencies who understand that they can’t time the buying cycle for everyone on the Internet Super Highway and therefore they must maintain a consistent message across multiple channels to be on the short list when the customer is ready to purchase a vehicle. Diversification across multiple media and frequency of targeted messages to qualified buyers isn’t a new practice but the methods, media and skill sets required to get the job done have changed.Networking and the related referrals and sales sourced from it has been an integral component of internal selling processes for auto dealers since the first vehicle was sold but it has had little to do with conventional advertising — until now that is. Social networking and the related Internet media channels that have grown to support it are now a primary target audience for automotive advertising agencies. Word of mouth advertising has grown exponentially as viral messages travel through social networking channels with the opinions of like minded car shoppers who use these online communities of friends to share their car shopping experiences before, during and after their buying cycle.Initial attempts by automotive advertising agencies to market to these social networks from the outside through the use of banner ads or as wolves in sheep’s clothing trying to invade a network of friends were soundly rejected. Members valued each other’s opinions and shared experiences over a self serving auto dealer or their automotive advertising agency.Monetizing social networking has been a challenge but new technologies that integrate established marketing channels with social networks from the inside out have provided the solution. ronsmap, for example, is a game changing consumer-centric online inventory marketing platform that embeds a social networking engine on their communal site as well as every vehicle posted on it by participating auto dealers. Their application, vBack, provides an Ask-a-Friend / Tell-a-Friend feature that solicits feedback from friends on the various social networks that an online car shopper trusts. These influences then act as agents of the auto dealer — without their knowledge — under the direction of a friend which allows the automotive advertising agency to market from the inside out vs. from the outside in. C2C marketing vs. B2C marketing is the key to monetizing social networking and ronsmap is a new technology based exit on the Internet Super Highway that has opened this new channel to auto dealers.In addition, ronsmap enhances the value of the leads generated from within the social networks by accumulating the information gathered through their SellersVantage application. In addition to the anticipated name, IP address and vehicle information requests their new Intelli-Leads include the online shopping selection and vehicle preferences of the initiating car shopper and the comments accumulated by his online network of friends. These enhanced leads allow the auto dealer to anticipate the needs of their potential customers before they open negotiations with them. As a result, the consumer is provided a more relevant and transparent vehicle selection in response to their initial inquiry and the auto dealer has a competitive edge to quote the best price on the best vehicle for the consumer. This is a win-win scenario that increases closing ratios and profits for the auto dealer while offering the consumer the advantage of the information and referrals he gathered from his online car shopping experience.The internet is far superior to conventional media on many levels and social networking is only one of the newest reasons. Automotive advertising agencies must be prepared to direct their clients beyond marketing through social media. They must also provide more than advice on search engine optimization, S.E.O., search engine marketing, S.E.M. and banner ad placements or transparent and relevant website designs. The search engines hold the key to the Internet and understanding the algorithms that determine the rules of the road on the Internet Super Highway that they control are the responsibility of the automotive advertising agency.Google, for example, has clearly stated the weight that they place on video vs. copy or other means of online digital marketing. Today’s Internet consumer grew up watching television and the explosive growth of YouTube proves that their preference for video has survived onto the World Wide Web. One vendor that has listened to Google and their subsidiary YouTube is SiSTeR Technologies with their Video CarLot platform. SiSTer is able to take the existing pictures and vehicle information posted on an auto dealer’s website and convert them into professionally produced videos.More importantly, their videos are fully index-able with multiple schema layers making them interactive and more transparent to the online car shopper. These videos are placed on the auto dealer’s website as well as any third party advertising sites that the auto dealer is linked to. In addition they are driven through a dedicated API to YouTube with individual URLs that extend the reach and frequency of the dealer’s inventory and marketing messages — a proven formula for success in conventional automotive advertising that also applies to Internet advertising.Automotive advertising agencies are not reinventing the wheel by extending their reach and frequency with consistent messages across multiple channels by leveraging access to social networks or by manipulating the algorithms on the search engines. They are simply applying proven and established advertising wisdoms and best practices to an auto industry that has only one constant — change!